Many women participating in the festival, were part of GIZ’s EconoWin program and undertook a series of capacity development training sessions for the production of innovative new dairy products. The festival will include women from all of Jordan governorates that will introduce their products during Souq Jara. Festival goers will have a chance to enjoy a variety of cheese and Labneh products packed and labeled under one brand representing Jordan.
In the festival, the women producers will promote and sell their own products while emphasizing on the uniqueness of these products which will eventually support their economic status in their community. This festival will provide a networking space by inviting corporations who own larger supermarkets and malls so that they can try the products and connect directly with the local suppliers.